Having not yet completed even writing a full-length manuscript for publication-consideration, perhaps my two-cents is a little premature. Yet, as a former (and possibly future) recording and touring musician, I would encourage any writer to think critically when considering whether self-publishing is the way to go for their own work. I applaud those who, now or later, answer "yes" to that question. I imagine it's a brave and exciting path into new territory, particularly if the endeavor is successful. But I would argue, based on my career as an independent recording artist, that there are compelling reasons to forgo the independence, and spend the time and effort seeking agent and publishing house representation.
While these questions of self- or traditional-publishing are relatively new to the literary world, they have been going on in the music industry for a while. In the seven years between the recording of my first album and ending my last tour, I recorded, promoted, and toured without help from a major record label. The first album was on my own LionsRoar Records, and the other two were with a small, wonderful Boston-based label called Passion Records. The benefit of working independently was that, from an artistic perspective, I retained all control of my music. I still hold 100% of both writer and publishing shares of the copyright, and no one ever sent one of my songs to the chopping block. Of course, as an old music business teacher once told me, 100% of nothing is still nothing. In fact, after all the recording, promotion, and tour expenses, 100% ownership came to less than nothing. It turns out, credit card statements don't stop when the tour ends.
As a musician without the distribution, radio-influence, clout, or marketing campaigns of a major label, I lived in a van with my band, drove from small venue to small venue, sold discs from the edge of the stage, slept wherever I could score a spot. Sometimes it was in a relative's spare bedroom, many times at club-owners' houses, a time or two with "fans" a/k/a strangers we met during the soundcheck, occasionally in the bartender's cigarette smoke-filled living room, and once, in Milwaukee, on the beer-soaked carpet of the very club we had played earlier that evening.
That was the touring. Weekends, holidays, vacation time, and, in the last year, when we mustered the courage to quit our jobs and go out full time. The recording was another matter. It was done after-hours, in the tired times between full time jobs and school. I learned Photoshop so I could design the CD covers. I learned how to make press kits, and stopped at the post office on my way home to mail them to radio, magazines, and venues.
What I am saying is that being an independent artist trying to make a viable career is ridiculously hard work. Every independent artist is inventing their own wheel. While I wouldn't trade my life experiences for the world, I wouldn't do it again. It's a 20-something game, not a 30- or 40- or (holy crap) 50-something game. If songwriting was the art I loved, it was also the thing that got squeezed out between radio promotion campaigns, all the waiting between soundcheck and load out, and the long drive home. The whole endeavor of being an independent artist means a lot of hustling for a little money and, more importantly, a small listening audience.
The question is, is the goal to be published or to be read? As a songwriter, I wanted to be heard, but for a long time confused this with wanting to simply perform and record. It took a long time before I realized that there is a difference. As writers, do we want to be published? Or read?
We're all just figuring it out, one song, one word, one piece of advice from a trusted source at a time. Unless you're in line for medical school, there is generally no one path to achieving a professional goal.
But it seems that emerging writers who are not celebrities, who are not already established authors, or who do not already have a wide fanbase of readers, probably don't have the marketing power and industry wits comparable to even a small publishing house. I'm not saying it can't be done. I believe everything can be done. But from here, of the two very difficult paths to gaining readership, the self-publishing path looks to be the harder one.
Of course I haven't gotten that far yet. I'm just beginning the second draft of my book-length manuscript. But right now, from the safety of my desk which is beautifully free of rejection letters, I believe the time and energy we invest in querying literary agents and mailing out manuscripts is a worthwhile investment. If we can't get our books read by prospective agents, we'll have an even harder time getting them read by reviewers and the general public. The point of the initial gatekeepers is so that, once they accept us, they represent us to the next level of gatekeepers. Each rejection we receive from an agent is an invitation for possible revision of our work, hopefully strengthening it as we go.
This is not to imply that those of us who choose the traditional route won't undertake marketing efforts. We will. Twitter. Facebook. Instagram. Reddit. Tumblr. Oy. That's another popular conversation/lament among writers. But it won't be a solo effort as in that of a self-published writer. The publishing house will effort on our behalf. The gatekeepers beyond our reach might be reached. And from where I sit-- which is across the room from my guitar, a stack of left over tour posters peeking out from under the coffee table for the kids' art projects--the support of an agent and a publishing house looks glorious.